Design
Done Right. 

No Bait-
and-Switch.  

No Bullshit.  

We’re a duo of former IDEO partners with a combined 50+ years of experience who actually dig in and do the work. We build lean teams with no layers of account managers, no fluff, no grand unveilings of things you never asked for. Just sharp strategy, bold design, and unique brand experiences that work, all backed by the kind of expertise that makes everything go a whole lot smoother.  

We specialize in uncovering customer insights, brand building (from strategy through expression) and design thinking, but more importantly, we cut through the noise to focus on what truly matters. What you see is what you get: us, rolling up our sleeves, bringing big-agency expertise without the all the nonsense.  

Let’s talk.

We’ve done some pretty cool work with some pretty great companies:

“We brought Creative Drive in to help us better understand what truly matters to our clients. We expected solid, professional interviews, but what we received was far more. Their team has a rare talent for uncovering not just what people think, but how they feel, and identifying patterns that only experience can reveal. The insights became a strategic asset we continue to rely on. Their work is both human and powerful, creating space for people to be heard, then distilling those conversations into clear, actionable direction. It clarified our path and made a lasting impact on how we think and operate.”

CEO- BDO Canada

The work we like to do, without the buzzwords…

  • A brand strategy is a clear plan for how your business presents itself, differentiates from competitors, and connects with customers. It defines your values, target audience, and unique positioning. It aligns your organization around a structured framework that both inspires how you bring the brand to life and serves as a guide for decision-making. No fluff, just a solid foundation for lasting success.

  • Brand identity is how your business looks, sounds, and feels to the world. It includes your logo, colors, fonts, messaging, and overall style, everything that makes you recognizable. It’s not just about design; it’s about creating a cohesive image that sticks in people’s minds and sets you apart from the competition.

  • Brand experience is how people feel when they interact with your business, online, in-store, or anywhere else. It’s the website they browse, the customer service they get, the packaging they open, and the emotions they walk away with. Every touchpoint shapes their perception, so a good brand experience keeps them coming back.